Lego says it has won a milestone copyright law instance in China versus competing means nearly identic to its renowned color toy bricks.
It is the at first period the Dutch toymaker has won a contest instance versus China copycats.
The simulate means were made by the behalf Bela and were sold out by two China companies.
The win follows an over governing how Lego’s behalf and logotype are so-known trademarks in China.
Pieter Thorslund Kjær, defect ceo of legislative sphere in the Lego Team, told the newest governing was “a powerful sign of the extended attention on appropriate intelligent characteristic protect and coercion by the China courts”.
“We believe the is really essential for the extended growth of a favorable industry environmental for all companies operational in the China marketplace.”
The trial governing was given in Sept but did not get impact before Nov while the circulation box ended.
In turnover declining in the US and Europe, the business has been looking to growth income in new markets, especially in Asia.
Lego sees China as possessing “large potential capacity” and has shown it will ferociously defend its mark.
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