Sainsbury’s has pledged to retailer cards at the identical cost following it was found marketing cards for husbands at a high price rather than such for wives.
A Valentine’s map for a woman expenses £2, in spite looking unusually such to one for a man, estimated at £2.50.
The superstore told it would do certainly both of the cards were estimated at £2 of Thu.
Dr Panos Sousounis, a lecture in economy and financial at Keele College, offered the price may be due to assumptions on female’s trading manners.
“Retailers believe how female are more than readily to expend more than cash on a Valentine’s map,” he told.
“So they cost it a slight bit high.”
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